Bryte Software launches San Francisco office to accelerate international expansion

Posted by Ashwin Ravi – Ting Digital

San Francisco, Jan. 3, 2018 –
Bryte Systems, provider of Enterprise Cloud Data Lake Software, has incorporated in the US and opened up an office in San Francisco as it sets its sights on international expansion in 2018. Founded in Australia, Bryte has self funded significant growth since launching its Enterprise Data Lake software in 2015 and has attracted large tier-1 firms like Under Armour, Woolworths Group Limited, Origin Energy, ANZ Bank and NIB Health as clients.

Arun Kumar – General Manager and Director at Bryte, who will be relocating to San Francisco as part of the initiative, said “The market size for Data Lake related solutions is expected to reach more than USD 8 Billion by 2021, with US Enterprises set to lead the market in this direction – after proving out the concept and technology with multiple large Australian Enterprises, it is the ideal time for us to focus on the US market and international expansion”.

Excited to replicate joint success in new markets, a statement from the Technology Alliance team at Amazon Web Services mentioned, “as one of the first Big Data Partners in Australia, Bryte has continued to pioneer, innovate, re-invent and push the boundaries with cloud data management for large enterprises.” In 2015, Bryte was one of the first companies in the world to be awarded AWS Technology Partner Big Data Competency, recognizing continued excellence and successful client results. The team further mentioned that “Bryte’s commitment to client success is instilled into the fabric of the business, reflected in the fundamental business model and commercial practices”.

In relation to it’s choice of first presence in San Francisco, Kumar said, “As a business, we need to mass-market to a Global audience, hyper-scale and manage growth without sacrificing the customer experience. After working with more than 150 Startups in various capacities, I realized that the majority of Australian software companies who sell to Enterprises are unable to turn a vastly superior product into the Industry Standard or Market leader, with the top contributing factors being limited world class access to early funding, marketing and operational expertise. Being in San Francisco and close to the Valley will provide more abundant access to the resources and expertise that will be required as we transition from emerging Innovator to established Market Leader.”

Discussing Bryte’s technical advantages that will differentiate the firm from increased competition in new markets, Co-Founder and Chief Technology Officer, Prashant Bhandary added, “With Bryte, enterprises can essentially create the equivalent of an infinite database. The technology leverages server-less architecture and provides an unmatched out-of-the box Data Lake experience that is designed from the ground up for Object Stores – an essential component required to build efficient Data Lakes as they can enable unparalleled scale, low cost and near-infinite levels of workload concurrency. Also – Bryte has invented a number of Patent pending technologies which facilitate unprecedented levels of ingestion, storage and processing performance for high volumes of complex enterprise data”. Senior Engineer Edwin Bhadolekar added, “based on client feedback, Bryte consistently outperforms the closest available alternatives by more than 200 – 1000%.” With Bryte’s click to ingest, manage and query design, it is easy for organizations to centralize large amounts of data into cloud object stores, and then access or analyze it using their preferred Database, Hadoop, Machine Learning or AI processing and visualization tools. Bryte also provides a world first Enterprise Grade SQL workbench for Object Stores, which allows enterprises to leverage existing SQL coding skills for Map Reduce or Spark processing as they transition to an Object Store environment.

Bryte’s short term strategic priorities for the US market will include continued focus on the technical partnership with Amazon Web Services as the preferred cloud platform and channel alliances with agile cloud resellers, consultants and implementation partners. “Although the business is cash flow positive, a Series A round is also on the cards if it comes packaged with the right network, direction and operational insight”, Kumar added.

About Bryte Systems
Bryte Systems is an ISV that provides innovative software tools to build Enterprise Grade Cloud Data Lakes. The company mission is to make Data Access, Innovation and Analytics more pervasive, cost effective and easier than ever before by blending together the latest in the most exciting cloud, business intelligence and data liberation technologies. Bryte is loved by clients for world class expertise with Amazon Web Services, Object Stores and Real Time Data Access. To learn more about Bryte, visit

About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 49 Availability Zones (AZs) across 18 geographic regions. AWS services are trusted by millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit

Oracle Announcement: Deprecation of Oracle Streams and Advanced Replication, and what it means to you.

Oracle has made the announcement as below a while back regarding the deprecation of Oracle Streams and  Advanced Replication.

Oracle 12c will sound the death knell for Oracle Streams and Advanced Replication, and Oracle’s recommended alternative GoldenGate whilst great for Oracle financial results it isn’t the modern alternative for those wishing to stay on the Oracle stack or moving to public clouds.

The writing was on the wall when Oracle released 12c and credit to Oracle for its early warning of an imminent deprecation. Due to a multitude of reasons, not least the costs of upgrading, organisations continue to kick the can along until a fork in the road appears where there is a real urgency to take action. Well, we have arrived at that fork, as Oracle announced 11g versions will go into extended support and premier support as per link below (

In the new world of 12c there is no Oracle Streams and the recommended GoldenGate alternative isn’t exactly light on the corporate wallet, not an easy sell to your CFO in this budget constrained environment.

The smarter alternative is BryteFlow, ready-made for enterprise grade replication which is upto 4 times faster than GoldenGate and half the cost. It’s modern click-to-replicate GUI means there is zero-coding and faster uptake. On top of that, the flexible deployment options ensure future-proofing for public cloud destinations. And whatever destination your organisation chooses, BryteFlow’s Advanced Encryption options protect your most sensitive data.

We have plenty of clients like Origin Energy who chose the smarter alternative. Be the hero of your organisation and contact Bryte for a demo. 

Bryte awarded AWS Advanced Technology Partner with Big Data Competency


Bryte Systems teams with AWS Amazon Redshift and Yellowfin to provide Real-time Analytics on the Cloud

Bryte Systems partners with Business Intelligence (BI) and analytics software vendor, Yellowfin, to deliver a scalable cloud-based Platform-as-a-Service (PaaS) Big Data Analytics solution for Amazon Web Services (AWS).

Bryte Systems features in The Rust Report in “The Who’s Who of Aussie ICT”

We are delighted to be featured on the Rust Report as one of the “Companies to Watch”  – “The Who’s Who of Aussie ICT”

The Rust report : Since its inception in 1999, The Rust Report has built a strong following amongst an influential group of readers throughout Australia, New Zealand, and beyond.

Recipients include senior executives of most of the industry’s major buyers and suppliers, venture capitalists, government departments, and young entrepreneurs at the cutting edge of technology.

Bryte Systems announced as a Finalist in CeBIT awards 2013

We are proud to announce that Bryte has been named as a finalist in the CeBIT 2013 Business awards. We have been nominated as a finalist in the “Top Business Solutions” category for the innovative BryteFlow product which will be on show at CeBIT.


CeBIT Australia announced its CeBIT.AU Business Awards 2013 finalists. CeBIT.AU Business Awards recognises excellence, innovation, and achievement in the information and communication technology industry. The 2013 edition of the Awards attracted a record number of entries. Bryte was a finalist for the CeBIT Business Solution Award, thanks to its innovative BryteFlow product. The Awards carry the full weight of the CeBIT brand, one of the most recognised non-vendor technology brands in the world.

The “Top Business Solution” award category was the most competitive category, with the other nominees being Splunk, Xero Australia, AirWatch, Good Technology, iflow Australia, KORE Wireless, NICTA & 1-Stop: Container Control.