With revenues in excess of USD 3 Billion, Under Armour is a global leader in high performance apparel. Operating in a very competitive environment, Under Armour knows that maintaining its high levels of customer satisfaction & maximising revenue/wallet share per customer is critical.
Under Armour worked with Bryte to help unlock the value in customer data. The goal of the project was to surprise and delight customers by sending highly relevant and personalised emails celebrating their accomplishments, tracking their progress towards their goals and making appropriate product recommendations.
Amazon Redshift was implemented to effectively manage and query large volumes of customer data and turn it into actionable insights. Then, an automated process was set up using Change Data Capture (CDC) technology to export data from Redshift into Under Armour’s email marketing platform. The processing power of Amazon Redshift combined with CDC technologies allowed data to be processed, and turned into actionable insights in near real time, resulting in the ability to reach customers with the right message at the right time.