Success Stories

Vodafone 

Global telecommunications giant – Vodafone APAC – leverages Bryte to transform customer analytics and marketing capabilities 

Vodafone Group Plc. is one of the world’s leading mobile telecommunications companies, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the company’s subsidiary undertakings, joint ventures, associated undertakings and investments.

Vodafone had implemented an Asia Pacific CRM and billing system upgrade and needed an Asia Pacific wide solution for efficient and accurate data distribution to their Data Warehouses. Multiple solutions and vendors were tried, but each failed to deliver on the requirements due to the extremely high data volumes and complex reporting logic. 

Bryte delivered a near real time data capture, information availability and integration solution in under 3 months to build a single customer view across data from multiple geographies and business systems. This enabled the business to rapidly identify customers at risk of churn and identify cross-sell / up-sell opportunities.  



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